Our mission
Make regenerative ag measurable, investable, and scalable anywhere
Perennial delivers registry-approved measurement of soil carbon and ecosystem outcomes globally — enabling partners to verify climate impact, attract investment, and scale regenerative agriculture across geographies.
Trusted by
.avif){kind=logo}
.avif)
About
Perennial is an end-to-end MMRV (measurement, monitoring, reporting, and verification) company delivering registry-aligned, outcome-based measurements for any crop, any land use — anywhere in the world.
We enable partners to scale faster, reduce costs, and operate more efficiently — whether they’re scaling regenerative agriculture carbon projects or driving Scope 3 decarbonization across global supply chains.
Our Adaptable MMRV approach delivers the best-fit solution for the land, data availability, and methodology requirements of each project.
As the leader in digital soil mapping, Perennial has advanced both the technology’s application for soil carbon quantification and its recognition by leading registries like Verra. Our proprietary ATLAS SOC model is peer-reviewed, third-party validated, and built on over 350,000 soil samples — dramatically reducing the need for local sampling while improving accuracy and scalability.
Headquartered in Boulder, Colorado, Perennial is working toward measuring regenerative outcomes across 100 million acres worldwide.
We enable partners to scale faster, reduce costs, and operate more efficiently — whether they’re scaling regenerative agriculture carbon projects or driving Scope 3 decarbonization across global supply chains.
Our Adaptable MMRV approach delivers the best-fit solution for the land, data availability, and methodology requirements of each project.
As the leader in digital soil mapping, Perennial has advanced both the technology’s application for soil carbon quantification and its recognition by leading registries like Verra. Our proprietary ATLAS SOC model is peer-reviewed, third-party validated, and built on over 350,000 soil samples — dramatically reducing the need for local sampling while improving accuracy and scalability.
Headquartered in Boulder, Colorado, Perennial is working toward measuring regenerative outcomes across 100 million acres worldwide.
Who we help
Sustainability teams
measuring field-level outcomes for Scope 3 reporting
measuring field-level outcomes for Scope 3 reporting
Carbon project developers
scaling regenerative ag projects with leading registries
scaling regenerative ag projects with leading registries
Perennial measures, monitors, reports, and verifies emissions reductions, carbon removal, and sustainable outcomes with:
Global scalability
High accuracy
Lean sampling
Adaptable approach
Registry alignment
We set the standard for soil carbon quantification
Perennial led the development of VT0014 — the new Verra-approved tool for quantifying soil carbon using digital soil mapping.
Developed with a global team of experts and shaped through public consultation, the tool is the first AI-powered carbon quantification tool to be recognized by a major registry.
Thousands of hours of research, testing, and stakeholder input went into its creation — helping unlock rigorous, scalable, registry-grade MMRV anywhere.
Learn more about the Verra tool →
Developed with a global team of experts and shaped through public consultation, the tool is the first AI-powered carbon quantification tool to be recognized by a major registry.
Thousands of hours of research, testing, and stakeholder input went into its creation — helping unlock rigorous, scalable, registry-grade MMRV anywhere.
Learn more about the Verra tool →
Backed by leaders, built for impact
Perennial is trusted by organizations across climate, agriculture, and food sectors. We partner with multi-national ag leaders like Bayer, pioneering project developers like rTek, and food businesses like Vital Farms, who’ve built regenerative practices and resilience into the core of their business model.
We’ve raised over $25 million from leading climate, agtech, and carbon market investors, including GenZero, Bloomberg LP, Microsoft Climate Innovation Fund, SineWave Ventures, and Augment Ventures.
We’re proud to build technology that accelerates the shift to regenerative agriculture — one field, one farmer, one program at a time.
We’ve raised over $25 million from leading climate, agtech, and carbon market investors, including GenZero, Bloomberg LP, Microsoft Climate Innovation Fund, SineWave Ventures, and Augment Ventures.
We’re proud to build technology that accelerates the shift to regenerative agriculture — one field, one farmer, one program at a time.
Featured in
Our founders: Oleksiy, Jack, and David
Our Story
Perennial was founded in 2018 by three friends (Jack, David, and Oleksiy) who believe that technology could advance agricultural production and restore natural ecosystems. With families coming from farms in the United States and Ukraine, they understood that changing how we farm has the potential to transform how we feed and protect the planet.
Using what they’d learned in our past lives —searching for life on Mars, studying soil in the Amazon, and building robots in a garage — they set out to create a company that would unlock financial incentives needed to turn soil into the world’s largest carbon sink.
Our leadership team
We're scientists, engineers, farmers, and operators committed to making regenerative agriculture work at scale — for people and planet.
Jack Roswell
Co-founder & CEO
David Schurman
Co-founder & ADVISOR
Jim Kellner
PhD, Chief Scientist
Christian Clanton
PhD, VP of Data Science
Kirk Demuth
VP OF Operations
JD Carluccio
VP, Business Development
Pooja Nair
DIRECTOR OF PRODUCT
Heidi Sloane
Director of Marketing
Kendra Peters
HEAD OF PEOPLE OPS
Jaymin Patel
Executive Chairman
News & views
Catch up on the latest insights and updates.
Point-based vs. area-based modeling: What it means for uncertainty in soil carbon projects
Point-based vs. area-based BGCM modeling under VT0014: how DSM error is propagated in each, what VM0042 allows, and which basis fits your project.
Perennial and Land to Market partner to bring farm-level emissions and soil carbon data to verified regenerative supply chains
Perennial and Land to Market partner to give brands farm-level GHG emissions and soil carbon data for wool, leather and beef from EOV-verified farms.
Integrating DSM into an already-validated VM0042 project: your questions answered
Adding DSM to a validated VM0042 project always triggers a deviation. What changes for stratification, uncertainty and true-up, and when to switch.
Soil carbon policy and standards: the latest changes and what they mean
Perennial's look at the few policy and registry developments that matter most for soil carbon, and what they mean in practice. This is the first issue, covering August and September 2026.
Considering EU funding for regenerative agriculture? Here's what to think about first
Looking for an MRV partner for an EU funding bid? See where soil carbon measurement fits in EIT Food, LIFE, Horizon Europe, and Interreg consortia.
Webinar: What the new LSR Guidance means for food & beverage
Cohosted by HowGood and Perennial, this webinar takes a focus look at what GHGP's Land Sector & Removals (LSR) Guidance means for food and beverage, including upstream and downstream implications.
How can digital soil mapping work when you can’t see the soil?
Teams working with agroforestry and perennial crops often ask how digital soil mapping can work when you can't see the soil. In reality, seeing the soil has very little to do with it.
Perennial Scientists Publish Peer-Reviewed Study on Quantifying Soil Carbon Change Over Time with Digital Soil Mapping
New research suggests uncertainty deductions below 5% for large, long-term carbon projects — advancing the case for DSM as a precise, scalable, and financially favorable approach to soil carbon MMRV.
Validating the accuracy, scalability, and sampling economics of Perennial’s digital soil mapping model with Bayer
Bayer compared Perennial's digital soil mapping model's predictions against 10,000+ soil samples across 53,000 acres. Project-level uncertainty held near 0.5%, even as sampling decreased 15x
Model-Based vs. Design-Based (& Model-Assisted) Inference in Soil Carbon Quantification
Design-based vs. model-based inference: the two philosophies behind SOC quantification, and what they mean for sampling, uncertainty and scale.
Perennial and AmSpec Group Partner to Expand Reach & Improve Efficiency for MMRV Globally
Perennial and AmSpec Group partner to bring registry-aligned MMRV to more regions, combining AmSpec's 160+ labs across 70+ countries with Perennial's technology.
Perennial and Valor Carbon partner to advance regenerative carbon projects through finance and MMRV
Perennial and Valor Carbon partner to combine project finance and registry-aligned MMRV, starting with soil carbon projects in Central Asia.
Perennial Scientists Publish Peer-Reviewed Study Showing Digital Soil Mapping Accurately Quantifies SOC in Agricultural Land
Perennial's peer-reviewed PLOS One study shows digital soil mapping with ATLAS-SOC accurately predicts field-level soil organic carbon in U.S. farmland.
Perennial and CoolPath partner on first-of-its-kind compost-enhanced rangeland restoration project in California
CoolPath selects Perennial as MMRV provider for California's rangeland restoration project, the first under Verra's VM0042 to apply compost at scale.
Perennial Announces VT0014, the First Verra-Approved Tool to Unlock AI-Powered, Scalable Soil Carbon Quantification
Perennial announces VT0014, the first Verra-approved tool for digital soil mapping, enabling cost-effective, market-grade soil carbon quantification anywhere.
Adaptable MMRV — Delivering the Best Monitoring Approach for Each Project
Perennial tailors MMRV to each project's data, methodology and land use, from digital soil mapping to other monitoring approaches, on croplands and grazing lands.
Vital Farms' Scope 3 Assessment: Calculating the Climate Impact of Pasture-Raised Eggs
Case study: how Perennial's flexible MMRV produced farm-level emissions factors for Vital Farms' pasture-based farmer network in its Scope 3 assessment.
Perennial and rTek Launch Strategic 10-Year Exclusive MMRV Partnership to Regenerate Degraded Grasslands
rTek selects Perennial as its exclusive soil carbon MMRV provider for 10 years, starting with a project to regenerate 500,000 hectares of Kazakh grasslands.
Press Release: Perennial Introduces Soil Ecosystem Maps, Showcasing Global Soil Health and Soil Carbon Data
Perennial launches Soil Ecosystem Maps, an interactive tool to explore global soil organic carbon, sequestration potential and microbial soil health indicators.
Press Release: Perennial Expands Leadership Team; Daniela Moody Joins as CTO
Perennial appoints Dr. Daniela Moody, a geospatial and AI leader, as CTO; founding CTO David Schurman becomes Chief Product Officer.
Perennial Publishes New Peer-Reviewed Paper on Soil Organic Carbon Mapping
Perennial publishes its first peer-reviewed paper, showing machine learning can map 0–30 cm soil organic carbon across U.S. croplands.
Press Release: Perennial Scientists Publish Correspondence in Nature Highlighting the Future of Soil Carbon Credits
Perennial scientists publish a Nature correspondence on why spatial soil carbon measurement is key to generating verifiable soil carbon credits from croplands.
Technical Blog Series: Advancing Soil Health with 3D Soil Organic Carbon Mapping
Perennial's technical series shows soil organic carbon can be mapped in three dimensions at farm and field scale, using machine learning to reach depth.
Perennial’s Soil-Based Carbon Removal Verification Platform named a TIME Best Invention of 2022
TIME names Perennial's soil-based carbon removal verification platform one of its 200 Best Inventions of 2022.
Perennial featured by NASA for innovative use of satellite technology
NASA features Perennial's use of Landsat and Sentinel satellite data in climate models, as part of its 50 Years of Landsat celebration.
Perennial Co-Founder David Schurman joins Forbes Technology Council
Perennial co-founder and CTO David Schurman is accepted into the Forbes Technology Council, an invitation-only community of technology executives.
The Story Behind the Perennial Brand
Why Cloud Agronomics rebranded as Perennial: the thinking behind a brand built to make soil carbon removal familiar, trusted and everyday.
Press Release: Perennial Raises $18M Series A
Perennial, formerly Cloud Agronomics, raises an $18M Series A co-led by Temasek and Bloomberg to build its soil carbon MRV platform.
Connect with the
Perennial team
Perennial team
Have a project in mind or just exploring what’s possible? We’d love to hear from you.
